This made me think about what could have happened if I hadn't reacted the way I did or the animal was of a larger species. It is not uncommon to hear of people swerving to miss deer on the road and colliding with nearby trees or lamposts. Even an animal such as a badger or fox could cause significant damage to a car not to mention the animal itself.
It's due to this incident and a long drive along the animal morgue that is the A9 which brought me to this project. For the past 3 years I've been studying Product Design & Innovation at the University of Strathclyde and my final year is largely dominated by an individual project. This project includes a full run of the design process from spotting a problem to prototyping and even on to marketing and implementation.
My brief as it stands is to design a product that will reduce road traffic accidents involving larger animals on UK roads. High-vis vests for foxes and eye glasses for badgers have been suggested but I aim for something a little easier to implement and monitor.
So this blog will document my findings and progress throughout the year. Feedback is encouraged and welcomed at any stage :)